Plan Write® for Hi-Tech Marketing
Comprehensive Marketing Guide
Plan Write for Hi-Tech Marketing integrates and includes the complete electronic book: The Product Marketing Handbook for Software, Live!
This is the definitive guide to software marketing relied upon by software publishers worldwide including companies such as IBM, Cognos, Bentley Systems and many others.
Positioning/pricing/naming, Collaterals and Packaging, Advertising, Direct Marketing, Internet and Electronic Marketing, Channel Distribution, Public Relations, Sales Promotions, Bundling and Trade Shows are covered in detail including:
- Detailed focus stories that examine actual software marketing successes and disasters.
- Objectives, checklists and milestones to be considered in building the marketing plan.
Also included are:
- Sample marketing budgets with estimates of basic marketing costs.
- A complete glossary of marketing terms
Focus stories are provided to allow you to learning from the best and avoid the mistakes of others.
Marketing Plan Software
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