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Plan Write® for Hi-Tech Marketing


Create a Structured and Measured Marketing Plan

With Plan Write for Hi-Tech Marketing you will follow a structured outline to develop and present your Marketing Plan. You will follow these steps:

Describe your Market
Including the prospects, competitors and any environmental factors that create or limit your opportunities.
Describe Your Solution
Including its major features and benefits.
Describe your Strategy
Including positioning, pricing and naming.
Describe Your Tactics
Including distribution, advertising, public relations, collaterals, packaging, direct marketing, Internet and electronic marketing, sales promotions, bundling and trade shows.
Acknowledge Success Barriers
Including competition, proprietary technologies, key personnel, and changes in government regulations.
Provide Financial Projections
Including revenue and expense projections. Plan Write includes accurate estimates for typical marketing tasks.
Summarize the plan
Highlights of the plan for management review and reporting.

This is a complete outline of the topics we suggest for your marketing plan. Plan Write gives you the power to add and delete topics or to rearrange them to fit your specific needs.

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Business Insight, Quick Insight, Plan Write are registered trademarks of BRS Software, Inc.

Business Resource Software, Inc.

2013 Wells Branch Pkwy #206, Austin, Texas 78728
Phone: (800)423-1228Fax: (512)251-4401
International: (512)251-7541

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