Plan Write^® for Hi-Tech Marketing

Benefits

Create a Structured and Measured Marketing Plan

With Plan Write for Hi-Tech Marketing you will follow a structured outline to develop and present your Marketing Plan. You will follow these steps:

Describe your Market

Including the prospects, competitors and any environmental factors that create or limit your opportunities.

Describe Your Solution

Including its major features and benefits.

Describe your Strategy

Including positioning, pricing and naming.

Describe Your Tactics

Including distribution, advertising, public relations, collaterals, packaging, direct marketing, Internet and electronic marketing, sales promotions, bundling and trade shows.

Acknowledge Success Barriers

Including competition, proprietary technologies, key personnel, and changes in government regulations.

Provide Financial Projections

Including revenue and expense projections. Plan Write includes accurate estimates for typical marketing tasks.

Summarize the plan

Highlights of the plan for management review and reporting.

This is a complete outline of the topics we suggest for your marketing plan. Plan Write gives you the power to add and delete topics or to rearrange them to fit your specific needs.

Business Resource Software, Inc.

2013 Wells Branch Pkwy #206, Austin, Texas 78728
Phone: (800)423-1228Fax: (512)251-4401
International: (512)251-7541

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